Being Ethical

Ethical Tourism: A Complex Equation : Food for thought ... 

The concept of "ethical" tourism is subjective and multifaceted. For us, ethical travel begins with responsible budgeting and extends to mindful behavior while exploring a destination. Respecting local culture, appreciating local cuisine, and adhering to social etiquette are essential components of ethical tourism. Unfortunately, the UNWTO's code of conduct falls short in fully capturing these nuances.

Developed countries are grappling with unique challenges related to tourism. Venice, for example, is overwhelmed by the daily influx of cruise ships, while Barcelona is concerned about the sheer volume of mass tourists. Additionally, financially troubled Western travelers may prioritize personal safety in conflict-ridden regions.

Developing countries, such as Sri Lanka, face a different set of issues. Despite its allure as a tourist paradise, the island is also a haven for those seeking loopholes. A comprehensive national policy is necessary to address these challenges and promote sustainable tourism in the 21st century.

The digital age has empowered travelers with access to vast information about their destinations. However, this has also led to adverse effects on countries like Sri Lanka. Some unethical practices include:

• Overtourism: Excessive tourist influx leading to overcrowding and strain on local resources.
• Cultural Appropriation: Treating local culture as a commodity or exploiting it for profit.
• Environmental Damage: Contributing to pollution, deforestation, and the destruction of natural habitats.
• Exploitation of Local Communities: Supporting businesses that engage in unfair labor practices or do not benefit the local population.
• Lack of Authenticity: Promoting mass tourism experiences that are inauthentic or superficial.

To foster ethical tourism, it is essential to promote responsible travel practices, support local communities, and minimize the negative impacts of tourism.

Ethical Tourism: Beyond Reviews and Rankings

Here's a more positive approach to the ethical concerns of online travel:

Finding the Right Fit: Reviews and ratings are valuable tools, but they shouldn't be the only criteria. Here at Cross Country Travels, we prioritize transparency. We are a family-run business with a long history of ethical practices, and we strive to be open and honest about our services. However, transparency goes beyond just our business.

Online takes money out of country (Supporting Local Businesses): While online booking platforms offer convenience, it's important to consider the local impact. Booking directly with local guesthouses, hotels, and tour operators ensures that a higher percentage of your travel dollars goes directly back into the Sri Lankan community, supporting local businesses and livelihoods.

Building Connections: Travel is, at its core, about human connection. While online booking is efficient, it can sometimes create a disconnect between travelers and the communities they visit. We believe in fostering genuine interactions – that's why personalized experiences and interacting directly with local guides and drivers are central to our tours.

A Collaborative Future: Developing a thriving tourism industry requires collaboration between travelers, local businesses, and government agencies. We all play a role in ensuring tourism benefits local communities and promotes sustainable development.

By making informed choices, we can enjoy the wonders of Sri Lanka while contributing to its future prosperity. Let's explore together with a mindful approach!

The Value of Immersive Travel

While modern travel has made the world more accessible, it can also lead to a superficial experience. Many travelers, armed with their smartphones and online guides, may miss out on the opportunity for meaningful interactions with local cultures.

We believe that the true value of travel lies in these connections. Engaging with locals, learning about their traditions, and immersing oneself in their way of life can broaden perspectives and foster a deeper understanding of the world.

At Cross Country Travels, we prioritize authentic experiences. Our local guides and drivers are not just experts in their field; they are ambassadors of Sri Lankan culture. By interacting with them, you'll gain valuable insights and discover hidden gems that you might otherwise miss.

We believe that building relationships with local people is essential for responsible and ethical travel. By supporting local businesses, participating in cultural activities, and respecting local customs, you can contribute to the sustainable development of the communities you visit.

Cross Country Travels Sri Lanka wish you a warmer holiday!